Pricing should be simple, but oftentimes it is not. That's why I made Pricing 101 Videos to help explain pricing concepts and strategies that oftentimes are not being used when they should always be considered. If you have Pricing Video requests- make one in a comment on one of the videos or send me a LinkedIn request!
Check out all my pricing videos for insights on how to price.
In this follow up video to our intro to Price Elasticities (watch it below if haven't already!)
Philip teaches how to price with 6 different internal and external sources that help measure price elasticities. This more in-depth video will help give you the tools you need to start measuring price elasticities for your company. Be sure to check out all his other pricing 101 videos.
Do you like these pricing videos? Reach out to Philip directly to conduct a workshop or measure the price elasticities for your company: https://www.linkedin.com/in/philipdaus/
In his new addition to his pricing 101 videos, Philip Daus explains the importance of Price Elasticity and how it can help you how to price by implementing price increases without fear. Do you like this video, check out his other great pricing videos.
Learn about how to price using my pricing 101 videos by checking out my channel Professional Pricing. These pricing videos will help you understand pricing from a business perspective.
In this pricing video, I show you what strategy you can use to double your #profits overnight. It's easier than most businesses think. How to price is not just a gut feeling. Learn more about pricing by checking out my pricing 101 videos.
After 17 years, I have seen so many companies- big to small, successful, innovative, and diverse, all struggle with the same internal conflicts. In this video, I discuss the source of many pricing headaches and how executives can learn to overcome the biggest pricing hurdles. A great video for everyone in your company to watch.
In this video, I break down why most of the time- businesses are hard-pressed to increase market share and profits at the same time, while giving examples of when it is possible.
In this video, I discuss how to price for both volume and profit growth at the same time, and why having multiple price points (what is called price differentiation or price discrimination) for the same product is beneficial.
This is a vital video to watch for both Executives and sales reps as it points out why sales reps oftentimes struggle with a company's decision to increase prices. Here, you'll learn how incentive systems and rewards for sales teams can sometimes be out of sync with the company's best interest- even when sales reps are paid on a commission basis, and why it is likely time to review your sales incentive system.
Bundling and Packaging can be a force of good for every business model, however, if not properly implemented-- it can burn a business to the ground. In this video, I give a brief overview of bundling, examples of what no bundling, pure bundling and mixed bundling look like, and end with the secret to bundling success.
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